Synopsis

Track name: Apologize.
Singer: One Republic,Timbaland
Duration: 3:25
Location: Interior and Exterior
Main Cast: One male and female protagonist.
Supporting actor: A male.

Scene 1: The camera zooms in on a room from afar and shows a man who’s looking straight into the camera, expressing the pain he felt after his girlfriend betrayed him, cheated on him with another man.
Scene 2:  The scene now shifts into a flashback of the male protagonist with the female artist having a good time.
This gives the idea to the audiences that they were happy, together.

The scenes shifts between the performance and narrative based video.

The mood of this video is drama and sadness.

Song artist.

OneRepublic are an American rock band formed in Colorado Springs, Colorado in 2002 by lead vocalist Ryan Tedder and guitarist Zach Filkins. It also currently consists of guitarist Drew Brown, bassist and cellist Brent Kutzle, and drummer Eddie Fisher. The band first achieved commercial success on Myspace as an unsigned act. In late 2003, after OneRepublic played shows throughout the Los Angeles area, a number of record labels approached the band with interest, but OneRepublic ultimately signed with Velvet Hammer, an imprint of Columbia Records. They made their first album with producer Greg Wells during the summer and fall of 2005 at his studio, Rocket Carousel, in Culver City, California. The album was originally scheduled for release on June 6, 2006, but the group was dropped by Columbia two months before the album ever came out. The lead single of that album, “Apologize”, was released on April 30, 2006 on Myspace and received some recognition there, becoming number one on the Myspace charts.

In 2007, OneRepublic released their debut album, Dreaming Out Loud. Its lead single, “Apologize”, was notably remixed by Timbaland, becoming a huge international success, reaching number one in sixteen countries and subsequently earning them a Grammy Award nomination. The second single, “Stop and Stare”, mirrored its predecessor’s success. The album was later certified Platinum by the Recording Industry Association of America (RIAA). The band’s second album, Waking Up (2009), produced the singles “All the Right Moves”, “Secrets”, “Marchin On”, and “Good Life”, with the latter reaching the top ten of the US Billboard Hot 100.

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Timbaland
Timothy Zachery “Tim” Mosley (born March 10, 1972), known professionally as Timbaland, is an American record producer, singer, songwriter, rapper and DJ.Timbaland’s first full credit production work was in 1996 on Ginuwine…the Bachelor for R&B singer Ginuwine. After further work on Aaliyah’s 1996 album One in a Million and Missy Elliott’s 1997 album Supa Dupa Fly, Timbaland became a prominent producer for R&B and hip hop artists. As a rapper he initially released several albums with fellow rapper Magoo, followed by his debut solo album Tim’s Bio in 1998. In 2002, Timbaland produced the hit single “Cry Me a River” for Justin Timberlake, going on to produce most of Timberlake’s subsequent LPs such as FutureSex/LoveSounds and The 20/20 Experience and their respective hit singles. A Timbaland-owned imprint label, Mosley Music Group, featured artists such as Nelly Furtado, whose Timbaland-produced album Loose (2006) was a commercial and critical success. In 2007, Timbaland released a solo album, Shock Value, which was followed by Shock Value II in 2009.
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Music genre selection.

Pop

Pop music is a genre of popular music that originated in its modern form in the Western world as a softer alternative to rock and roll. The terms “popular music” and “pop music” are often used interchangeably, although the former describes all music that is popular and includes many styles. “Pop” and “rock” were synonymous terms until the late 1960s, when they were increasingly used in opposition from each other.

Although pop music is seen as just the singles charts, it is not the sum of all chart music. Pop music is eclectic, and often borrows elements from other styles such as urban, dance, rock, Latin, and country; nonetheless, there are core elements that define pop music. Identifying factors include generally short to medium-length songs written in a basic format (often the verse-chorus structure), as well as the common use of repeated choruses, melodic tunes, and hooks.

Famous genre pop song.
Sorry” is a song recorded by Canadian singer Justin Bieber for his fourth studio album, Purpose (2015). Written by Julia Michaels, Justin Tranter, Sonny Moore, Michael Tucker and Bieber; the song was produced by Skrillex and Blood. It was released on October 23, 2015, as the second single from the album. A dancehall-pop and tropical house song, “Sorry” contains in its instrumentation “brassy horn bleats”, warm island rhythms and a dembow riddim beat. Lyrically, “Sorry” is a plea for a chance to apologize to a lover, with Bieber asking forgiveness and a second chance to redeem himself.

Justin Bieber - Sorry (Official Single Cover).png

Codes and convention of pop.

  1. CONVENTIONS
    • Artists are clothed in fashionable, stylish and mainstream outfits . • Artist are portrayed as happy, enjoying and content with life. • The lyrics are normally based around love or relationships • .Often bands express the unity associated with teens, which is the main target audience for this genre.• Music genre is normally conveyed through the video dressing and setting. • Pop magazines are often themed with bright and bold colors which are normally associated with positive vibe . • Pop is that the song usually is between 3-5 minutes long with a set structure and a consistent beat.
  2. • Another convention of Pop music is that within the music industry it tends to follow current trends rather than being independent and making something new, unique and different to hear. • The form the song normally follows a verse-chorus-verse structure and uses hook lines which are catchy therefore stays in the audiences mind.• Pop music promotion is via radio stations and magazines. In the UK Pop songs are guaranteed to be heard everyday on well known radio stations.
  3. IMAGERY • The songs usually include beats that are very dance-orientated.• They stereo typically are associated with people in their teens as many people in their youth enjoy partying and clubbing and dancing, which is exactly what the purpose of pop music is for. • A lot of the imagery created is base on sex or partying as this is stereo typically what teens enjoy.
  4. ARTIST REPRESENTED IN POP Artist are expressed in a very sexual and seductive way, trying to lure the audience in; very show/staged like. However current artist choose to dress in provocative ways portraying a sexual atmosphere..
  5. 10 YEARS AGO….Pop artist were not seen in extremely revealing outfits like you were wearing nothing like nowadays, instead they wore more clothing with a bit of bare skin.Then NOW
  6. HAIR & Makeup In the current day hair and makeup is used to communicate the artist feeling, views and express a message; it plays a major role in pop music videos.
  7. 10 YEARS AGO…The Make up and hair wasn’t so extreme and seen as necessity compared to nowadays. The make-up was complimenting, natural and pretty, also the hairdos were simple yet stylish.
  8. TECHNOLOGY Technology recently has been used as a major part of a music video.Animation is used greatly to created an exciting, loud and lively atmosphere.
  9. COUPLE OF YEARS AGO Animations in music video were hardly seen pop music videos. The artist tend to be the main focus to the camera eye and dance choreography was the main element to a video; pretty simple.

Digipak Analysis – Teenage Dream (Katy Perry)

The denotations of this digipak cover is that Katy Perry is laying on a pink cloud while looking directly at the camera. The connotations of this is that Katy Perry is sexualising herself, due to the fact that she’s not wearing any clothing. This can also relate to the title ‘Teenage Dream’ as the clouds can symbolise dreams and Katy Perry could possibly be portraying herself to be like an angel. This digipak contains symbolic signs as the title ‘Teenage Dream’ looks like candy canes, the cloud that Katy Perry is laying on looks like cotton candy and the name ‘Katy Perry’ looks like it’s written in the strawberry lace sweets. These sweet signs are symbolic as they can depict Katy Perry to be a sweet and innocent music artist. These images appeal to the target audience of teenagers and young adults as the cover is stereotypically bright and eye-catching as well as the fact that Katy Perry is only partially covered. This can reinforce the fact that Katy Perry is desired by the pop target audience. 3. This digipak shows strong elements of the pop genre due to the fact that it’s eye- catching and Katy Perry herself is on the majority of the covers. This digipak is a six covered digipak as there are three covers on one side and three on the other side. On the inside, Katy Perry is shown on the first and third cover wearing a crown which could possibly portray that she’s the Queen on pop. The back of the digipak shows the track list and when the digipak is opened up, it again shows picture of Katy Perry, but this time laying on the pink cloud. This pink cloud, that can be seen as cotton candy, covers these three sides of the digipak The CD designs themselves are of candy, which portrays the fact that Katy Perry is trying to get her point, of being a desirable music artist, across. 4. This particular font appears to be made out of the strawberry lace sweets. As well as this, it’s also very fluent and smooth which can represent Katy Perry as a sweet and easy-going person. This song title looks to be made out of the candy cane sweet and appears to look like it’s ‘melting’. This font style looks almost irresistible and can portray the song, as well as Katy Perry, to be desirable for the pop genre. These text fonts somewhat reinforce Katy Perry’s star image as it promotes this song as well as Katy Perry as a music artist. The candy effect can give the idea that she is defining her own artistic image of being ‘sweet’, whereas it can also be seen as a new way of expressing and representing the pop genre in a quirky way. The design of the back cover is also similar to the name and song font. The track list is written in a candy style font, however, the O’s in the song titles are replaced with what appears to be a sugary sweet. Also the barcode is out of the way of the designs as it’s in the top right-hand corner. As well as this, the record label details and editors/producers of the CD is written in a smaller font at the bottom of the case.