Digipak is a style of packaging which is often used for CD singles or special editions of CD albums. They usually consist of a book fold style of either paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Digipaks are nowadays very common and very popular, but originally first created by MeadWestvaco.
Digipak’s benefit the artist through representation on the front cover and defines their genre of music. The digipak is styled to represent the artist and is very likely to show a theme or message as well as giving the artist another way to reach their audience through another creative outlet. All aspects of the digipak, brand image and music video are all combined together to create one solid representation of the artist and what they stand for.